“We’ve got a four-bedroom house, two EVs and high electricity bills. Is solar with battery storage worth it, and who near me should I speak to?”
AI VISIBILITY & CHATGPT ADS
What happens before your customer chooses?
Increasingly, they ask AI. Your business might appear. A competitor might. And where an eligible paid opportunity exists, you may be able to appear too.
Before works out what is happening in your market, where your business stands and what is commercially worth doing—if anything.
CUSTOMER QUESTION
“We have two EVs and high electricity bills. Is solar with battery storage worth it—and who near me should we speak to?”
01 / DISCOVERY
AI helps frame the decision, comparison and next questions.
02 / WHAT APPEARS
Relevant businesses, evidence and alternatives may enter the answer.
03 / PAID OPPORTUNITY
Where eligible, a useful paid next step may be possible.
OBSERVATION
Before checks what appears, what is missing and whether there is a commercial action worth taking.
THE SHIFT
These are not really searches.
They are conversations that happen while someone is deciding what to do.
That matters if you sell something people research, compare or ask questions about before they buy.
“I’ve got £25,000 and need something big enough for a family. Model Y, Mach-E or Ariya?”
“Where can a family of four get warm weather in October for under £2,500?”
THE FIRST JOB
Work out which question matters.
Sometimes the question is whether AI can find you.
That is where GEO and AI Visibility come in. We look at clarity, useful customer-facing information, evidence and technical accessibility.
Understand AI VisibilitySometimes the question is whether you can pay to appear.
That is where ChatGPT Ads come in. Not every business will have an opportunity—and the first job is to find out.
Understand ChatGPT AdsWHAT WE CARE ABOUT
Visibility is not the objective. Customers are.
Not screenshots of your company appearing once in ChatGPT. Not arbitrary “AI scores”. Not hundreds of AI-written articles. Not vanity metrics.
Enquiries.Bookings.Quote requests.Qualified leads.Customers.Revenue.
Question
“Is solar worth it for my house?”
Context
Four-bedroom house · two EVs · high electricity bills
01
Customer need
02
Options compared
03
Commercial value
ObservationThe audit begins with the question—not a keyword list.
START WITH AN AUDIT
We look at your business, your customers and your competitors.
We ask the kinds of questions your customers are likely to ask before buying. We look at what happens when those questions are asked. We look at who appears.
Then we tell you what we think.
Explore the AuditWE ARE EARLY. THAT IS THE POINT.
Evidence over hype.
AI discovery is still developing. ChatGPT Ads are still new. There are things nobody knows yet. So we test, measure, document what happens and change our view when the evidence changes.
See Our ExperimentsCan ChatGPT Ads produce a valuable professional-service enquiry?
A customer has a problem. They ask ChatGPT about it. An ad may appear. They land on a page built around that exact problem. They either enquire or they do not.
Status: activeChannel: ChatGPT AdsEvidence: Early testStarted: Pending public launch
Follow the experimentSTRAIGHT ANSWERS
What we can—and cannot—know.
AI DISCOVERY ASSESSMENT
Before you spend money on this, find out whether there is actually an opportunity.
The AI Discovery Assessment is the practical place to start.
Book an Assessment