CASE STUDIES / EXPERIMENTS

We would rather show you what happened than tell you what should happen.

This market is too new for absolute certainty. This is where we document the work, including the things that do not work.

EXPERIMENT 001active

Can ChatGPT Ads produce a valuable professional-service enquiry?

A customer has a problem. They ask ChatGPT about it. An ad may appear. They land on a page built around that exact problem. They either enquire or they do not.

Status: activeChannel: ChatGPT AdsEvidence: Early testStarted: Pending public launch

What we changed

We built a live campaign around a real high-value commercial service and will measure the full journey.

What we measured

We will distinguish what we can prove from what we are inferring, including whether enquiries are commercially useful.

What we can prove

No performance findings are published yet. The test remains active.

What we would do next

As the data develops, we will publish what we learn—including what does not work.

Experiment status

PRE-LAUNCH CLIENT / TEST CASE

OMMC is our first live test—not a case study yet.

We have applied the campaign-readiness method to a live commercial decision context for OMMC. The campaign has not launched and no performance outcome is claimed.

Read the bounded test case

OUR CASE STUDIES

Useful means being clear about the limits of the evidence.

What was happening before?

What did we change?

What happened afterwards?

What can we actually prove?

What are we only inferring?

What would we do differently next time?

CLIENT CASE STUDIES WILL APPEAR HERE WHEN THERE IS ENOUGH EVIDENCE TO MAKE THEM USEFUL.

Until then, we will keep documenting what is known, what is unknown and what is being tested.

AI DISCOVERY ASSESSMENT

Follow the evidence as it develops.

The site is designed to support live experiments, internal tests and future client case studies without pretending there is more certainty than there is.

Book an Assessment