CHATGPT ADS
Your customer may already be telling ChatGPT exactly what they want.
That is what makes this interesting. A long-form buying conversation can reveal use case, alternatives, buying stage and intent—but only if it maps to a real commercial decision.
“What is someone trying to work out before they choose?”
Need · budget · comparison · buying stage
Reachable audience
Eligible context
Commercial case
ObservationThe conversation reveals more than a search term alone.
CONTEXT MATTERS
This is not Google Ads copied into ChatGPT.
The conversation matters. The stage of the decision matters. So instead of beginning with a giant keyword list, we begin with the situation: what someone is trying to work out, compare, solve or feel reassured about.
Then we test whether there is a commercially sensible way to help them take the next step.
THE QUALIFICATION QUESTION
But first: can your customers actually see the ads?
ChatGPT Ads are not shown to every user. We consider whether the audience is likely to be reachable through eligible ad-supported plans, whether conversations are suitable for advertising, and whether the customer value supports paid acquisition.
We would rather tell you not to run ChatGPT Ads than run the wrong campaign.
BEFORE WE SPEND MONEY
Six things need to be in place.
The detail is practical, not proprietary. It is simply the minimum needed to learn whether a paid conversation can create commercial value.
AI DISCOVERY ASSESSMENT
Assess whether ChatGPT Ads are worth testing.
Reachability, buying behaviour, policy eligibility, a credible human handoff and economics all need to make commercial sense.
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